Academic Year Prize 2012
Competition now open for researchers and academics

Creative researchers and academics with a talent for bringing their research to the general public in an innovative and exciting way are invited to participate in the Academic Year Prize 2012. Participants have a chance to win € 100,000.
Teams can register to take part in the competition until Monday, 2 April. Their assignment is to make an original, appealing communication plan. The winner of this prize will be featured in an episode of Labyrint.
With the first prize of € 100,000, the winning team of academics, researchers or student will be able to realise their submitted communication plan. Additionally, three finalist teams will compete for the Labyrint Public Award, named after the VPRO/NTR television programme.
Communication lecture
After screening submissions for their academic and scientific quality, participating teams will be given a guest lecture in communication with inspiring tips to create a communication proposal worthy of the final. The jury, chaired by Paul Schnabel, will then nominate three teams to further develop their communication plan. During the finale in October 2012, these plans will be presented live to a jury. The jury will then decide which team managed to successfully present their research to the general public. The winners will use their prize money to realise their communication plan.
About the Academic Year Prize
The Academic Year Prize is intended to motivate researchers, students and PhD students to actively present the results of their research to a broad public. The competition is open to teams from Dutch universities, University Medical Centres, research institutes affiliated with the Royal Netherlands Academy of Arts and Sciences (KNAW) or the Netherlands Organisation for Scientific Research (NWO), TNO, large Institutes of Technology and other non-commercial research institutes.
Last year the Academic Year Prize was awarded to team ‘Van Wezel’ from Leiden University. The team used their € 100,000 to realise their project Antibiotica Gezocht (Antibiotics Sought) where they established a permanent exhibition of a micro-zoo at Artis, held an exhibition in the Boerhaave Museum and developed innovative lesson material for pre-university education curriculum.
More information (in Dutch) on the competition can be found at the link below.

